Public relations company in Malaysia have come in all sizes and shapes, and they surely don’t come at a low price! It is not just a case that one size fits all when it comes to the PR firms.
Therefore, finding the right PR agency that could meet up your expectations, fit to your culture and help you accomplish the business goals that give you forwards thrust would not something that can be done easily.
As a matter of fact, there are numerous of businesses have ended up in despair and disappointment by the multiple influencer agency in Malaysia as they often could not match up to their expectation in bringing out fruitful results.
Here are the five things to look for when assessing which PR agency to hire:
1. Have a Good Track Record
When in the industry that characterized by the larger retainer fees and creativity, having a good reputation is a must! To weed out the talkers from the doers, you need to check out what sort of track record does the PR firm has.
To gauge a feel for its level of experience and ability to produce favorable results, you asked for a referral of which companies it has worked with previously.
If you are seeking for media relations support, ask the PR firm for samples of clips it has secured in publications. If you are required social media assistance, ask for the case studies that point to result. Any top PR agency Malaysia should be able to provide you with the references you can talk to.
2. Specialization
To gain optimum exposure of your business brand, finding the right PR firm that specializes in your industry is the key. For instance, if you are a celebrity looking to appear on social media, hiring an influencer marketing-focused PR firm will be the best choice.
Having a specialization will help to understand your offerings and ramp up more quickly in doing promotion and influencer marketing. Most importantly, it also means that your account director and PR team will have a mutual relationship with the reporters at the publications where you wish to be featured.
3. Transparency
On top of that, there is a reason why many business organizations are hesitated to collaborate with the public relations in Malaysia due to the reason of PR firm often get the bad rap for being not being transparent.
Consequently, you should ask the PR company who you are speaking about what you will receive and not accept generalities if you are not feeling comfortable with them. A competent influencer agency should not only competent but also should be transparent and efficient.
4. Highly Result- Orientation
A famous social media influencer in Malaysia from the top PR agency has its own reputation to hold, and you should expect a positive result relatively quickly.
It is understandable that result doesn’t happen overnight, but if many months go by and the firm always giving the same excuses, then it left you the final choice to look for the freelancer social media influencer to promote your brand instead.
5. Customer Centricity
Bear this in mind, even if it is a top PR agency Malaysia, they work for you, not the other way around, so at the very least you should expect to be heard! Pay extra attention to how its reps treat you during the proposal process.
If it is “their way or the highway”, it is better for you to opt for another PR firm. You should choose the one that will be attentive to you and work to achieve your individualized objectives.